4917 Mandom
- Sep 22, 2025
- 1 min read
Mandom one of the leading manufacturers of men's cosmetics in Japan. With brand names such as "Gatsby" and "Lucido," it has a strong presence in the hair styling field. It also produces women's skincare products. In recent years, it has been exploring new areas such as high-end skincare and haircare for men. Overseas, it has an overwhelming presence in the men's cosmetics market in Southeast Asia, particularly in Indonesia, where sales are the largest.
Since 2005, the company has been expanding its women's cosmetics business locally, focusing on skincare products. It is also expanding its makeup business in Malaysia. The key to growth is expanding its overseas business, particularly in ASEAN countries where economic development continues.

murakami fund filed another large ownership report at 4pm today
they now own 15%
Aya Nomura, Murakami Yoshiaki’s daughter, reports 6.67% ownership in Mandom as of Sept 16
Influential Japanese tabloid "Bunshun" says one major reason why Mandom founding family decided to do MBO was that they were terrified of the activist engagement that occurred earlier in the spring with Hibiki Path
https://bunshun.jp/denshiban/articles/b12293
this retail shareholder cries over Mandom MBO for losing her shareholder benefit...
https://x.com/moukeiyu/status/1966343298567782807
activist Hibiki Path basically saying:
"In your IR meeting for March 2025 results, you guys were touting 3,000 yen/share target for 2028. Less than 6 months later, now that you wanna do an MBO you set the company value at 1960 yen and your Special Committee said that's OK? Help me make sense"
Actual texts of Hibiki letter in full:
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://hibiki-investment-news.com/wp-content/uploads/2025/09/Letter-of-Inquiry-Regarding-the-MBO_Ja.pdf
Snapshot of relevant part (only Japanese)