5139 Openwork
- Japan Guru
- May 21, 2025
- 1 min read
Openwork operates a site "OpenWork" where corporate employees post reviews about their workplace. The company also operates recruiting support. A subsidiary of Link & Motivation.
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openwork raised pricing, and migration of existing subscribers to new pricing plans seems to be going smoothly
https://x.com/makemmd/status/1963242690662789400
rev yoy +33.8%, OP +78.3%.....
recruiting biz doing well, and price hike appears to have been working
https://x.com/makemmd/status/1955111368195260753
see link below for a deep dive analysis of the moat of this company
https://x.com/makemmd/status/1922940363032990193
This co spent over 20 years to gather nearly 18 million reviews to attract users, collecting them with almost no advertising costs.
Since site users register to access the content of reviews, advertising costs are low, and there is no need for a large sales team. As a result, in 2018, the company achieved a highly profitable service with completely self-funded capital, recording sales of 1.08 billion yen and a net profit margin of 31.0%.
The company had achieved high profitability and stable growth with an asset-light model. However, B2C model had limitations in its market size potential, prompting a shift toward B2B monetization. They launched "OpenWork Recruiting," which has driven the company's rapid growth.
OpenWork Recruiting Revenue was 250…